Digital PR Agency

Combining Creativity & Data To Achieve Brand Exposure You Can Be Proud Of

Our Digital PR Approach

Digital PR is an incredibly powerful strategy used to increase awareness and visibility of your brand using online methods. In some ways, it has similarities to traditional PR, but the opportunity to reach a much broader and larger audience quicker is much greater.

The chances are you are seeking a digital PR agency to help you achieve a certain goal(s) for your brand. We are experts at achieving high profile coverage for our clients in top tier media outlets – but achieving these placements has to also be accommodated with tangible and measurable results. We ensure the work we carry out is always focused around our client’s goals. We then build campaigns around those goals and generate coverage to position our client’s brands in front of their target audience.

WHAT WE DO

Creative Campaigns

Newsjacking

Thought Leadership

Social Media PR

Local Digital PR

DIGITAL PR SERVICES

CREATIVE CAMPAIGNS

The goal with creative digital PR campaigns is to achieve multiple links across a multitude of national and local media across both B2B and B2C publications. By doing this we achieve increased brand awareness whilst also generating high levels of traffic to your site through these link placements which will result in more sales or enquiries to your business. Our team of creative digital PR experts will take the campaign from ideation right the way through to link placement. Creative campaigns can include interactive assets on your site, video, other visual pieces of content or anything that is story-led.

NEWSJACKING

Newsjacking is that element of Digital PR which uses an always-on approach. It is an incredibly powerful way to land top tier media links as we spot opportunities by monitoring live news and then use that to put our clients at the centre of conversations by reacting with expert commentary and thought leadership pieces. Therefore, it is the reactive element of digital PR as it’s our job to constantly keep up to date with live news in order to react on behalf of our clients. Some of the sites we target when using the newsjacking approach are national press such as the BBC, Daily Mail, Telegraph, Guardian but also niche sites relevant to the topic. This is just to name a few as there are many other sites we target depending on clients goals and niche.

THOUGHT LEADERSHIP

Using digital PR to present your expertise to your target audience is a fantastic way to gain exposure fast and at scale. Our thought leadership content places you as the go-to experts in your field. We help you produce unique and insightful commentary and get it placed in the top media publications for your industry and also national publications.

SOCIAL MEDIA

We all know the power of social media; we have all come across viral content via social media platforms. We maximise Digital PR coverage using data-driven and creative social media strategies and influencer engagement. Wherever your audience are, that’s where we want you to be. We know that journalist have social media KPI’s and therefore we work with you to create content that top tier journalist want to share and engage with.

DIGITAL PR TRAINING 

We have worked with and trained some of the largest brands in the world ranging from premiership football clubs through to household Highstreet retail brands. If you are interested in our team of experts training your team then get in touch. All of our courses are bespoke and tailored to our client requirements.

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